What exactly does social media have to do with SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. Social media is rapidly expanding marketing channel that many companies have only just begun using in the past couple of years, yet it’s crucial to make use of when you’re investing resources into search engine optimization. Setting up and managing social media accounts are extremely crucial to support SEO efforts, even though their benefits aren’t immediately apparent. Here are five reasons why social media is vital to SEO.
1) Social Media Signals
It’s no secret that Google, Bing and the-best-company.yoo7.com other major search engines have been using online dialogue in their algorithm for ranking for some years now. Social engagements occur the time when people share, like, comment or share tweets on a piece of content. Content with more social engagements will be able to show more social signals. Search engines look at these social signals and use them as a quality factor when ranking content. This is a method for search engines to decide the content that people are most interested in and what their algorithm deems high-quality. If a piece of content has a high amount of engagement on social media It can be quickly indexed.
2.) Link Building
Long gone are the days of going out and asking for websites to add links to yours. Google’s Panda/Penguin algorithms have compelled SEOs to build links in the traditional way: create good quality content that is pertinent. How do you get in touch with websites that are willing to link to your content , if they are not directly approached as an “unnatural” link building practice? Social media is the way to go. Social media allows you to publish your content to people who are willing to link to it, when it’s worthy of linking to. These people will spread your content among others, increasing your influence.
3) Amplification of content
No matter how top-quality the content you publish, it won’t be popular without amplification. Email marketing is an excellent method to amplify content, but it’ll only reach the people in your database of marketing. The possibility of reaching new audiences is through social media. If you publish your content to your followers, they will share it with their own followers in the event that they find it helpful. Then those people will also share it with their friends to increase your reach. You’ll also get relevant traffic as well as inbound linking, social signals, and brand awareness, all of which are used by search engines to make assessment of quality.
content amplification lifecycle
4) Brand Sensibilization and Brand
Search engines use brand name and reputation to determine the credibility of your website and how reliable it ought to be within their ranking algorithms. Social media helps to build an image for your business and also boosts the content you publish. This is what Google refers to as a co-citation. Co-citations can be created through social media , which can help improve Google’s credibility and aid in brand-name searches.
5.) Social Indexing
Search engines have been indexing social media profiles for some time now which means that they appear on results pages for search engines. This allows your company to appear in search results for your branded search queries on more than just your company website. It’s more than that. Tweets on their own from Twitter could be indexed and were displayed in the search results. This enabled your content to rank higher in the results of a search. That was only temporary for a few months until Google decided to cease using the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.