Holiday shopping in 2020
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With more channels and options to purchase this holiday season, it can be easy for retailers to fall back into the “one size fits аll” approach, which is harmful for customer retention. So beyond adding a human touch to your CX strategy, how do you cater to your VIP loyalty customers? Now that “eνeryone” gets more options, what do VIP or extra loyal customers get? Do you offer them first, quicker or better access to new items or deals?
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