What do social media platforms have to offer SEO? reviews over at Seo-in-abu-Dhabi03289.creacionblog.com MWI, we get these questions frequently from our the current and potential clients. Social media is a fast growing channel for marketing that most companies have only started using in the past few years, but it’s very important to leverage particularly if you’re investing resources into search engine optimization. Setting up and managing social media accounts are important to assist in SEO efforts, though their benefits aren’t immediately apparent. Below are five reasons why social media is important for SEO.
1) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines rely on online conversations as part of their algorithm for ranking. If people tweet, share, like or comment on the content they like This is referred to as social engagement. Content that has the highest number of social engagements will have more social signals. These social signals are used by search engines to rank content. It’s a way to determine what content is popular with users and what their algorithm decides is of high quality. A piece of content could be quickly indexed if it’s receiving a lot of engagement on social media.
2) Link Building
Long gone are the days of asking for websites to link to your site. In the wake of Google’s Panda and Penguin algorithms SEOs must create links in using the old-fashioned method by creating high-quality content which is relevant to linking. How do you reach out to websites that will link to your website, even if asking them directly would be considered “unnatural”? Social media is the answer. Social media can help you place your content in front of people who are interested and could be influenced to link to it if it’s worth linking to. Those people will also connect your content to their network which will increase the impact of your content.
3.) Content Amplification
It doesn’t matter how good your content is, it’s not going to gain traction until you amplify it. Email marketing can be a great way of amplifying content but it will only be able to reach the people on your marketing list. You can reach new audiences through social media. If you publish your content to your followers, they will also share it with their personal followers If they are satisfied with the content. These people will then be able to share it with their followers and increase your reach. As a result, you get an abundance of relevant traffic such as inbound links, brand recognition and social signals All of which are utilized by search engines to judge the quality of content.
content amplification lifecycle
4) Brand Sensibilization and Brand
The brand’s identity and reputation can tell search engines a lot about the quality of your site and how much it should be respected in their ranking algorithms. Apart from boosting the quality of your content Social media can also create brand awareness. This is what Google refers to as a co-citation. Making these co-citations with social media can boost Google’s trust in your website as well as helping with search queries that are personalized.
5.) Social Indexing
Search engines have been indexing the social media pages for some time now which means that they appear in results pages for search engines. This allows your business to show up in search results that include branded search queries that are not limited to just your own website. It gets even more effective. Individual tweets from Twitter were once indexable and included in search results. This allowed your site to rank higher in the results of a search. The service was temporary for a couple of months, until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.