What does social media have to in relation to SEO? MWI receives this information a lot from current and prospective clients. Social media is rapidly growing channel for marketing that most businesses have only recently begun using in the last couple of years, yet it’s vital to take advantage of it – especially if you’re investing efforts in SEO. Setting up and managing social media accounts are extremely essential to aid in SEO efforts, though the benefits may not be immediately apparent. Here are five reasons why social media is essential for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for a long time now. Social engagement occurs when people comment, like or share tweets about content. The more the number of social interactions that a piece content receives, the more social signals you send to your website. Social signals are utilized by search engines to determine the quality of the content. It’s a way to determine what content is popular with users in comparison to what their algorithm decides is top-quality. The content you’ve created can be immediately indexed in the event that it’s receiving lots of social interaction.
2.) Link Building
It’s long gone from the moment when you could simply solicit hyperlinks from other sites. In the wake of Google’s Panda and Penguin algorithm SEOs have to create links in the traditional way by creating high-quality content that is linked-worthy. How do you reach websites who are willing to link to your content, when you ask them directly, which would be thought to be “unnatural”? Social media is the way to go. Social media allows you to expose your content to interested audiences who might be willing to link to it should it be worth linking to. These people will share your content with others, increasing your influence.
3) Amplification of content
You can make all the good-quality content that you wish to but it’s not going to gain significant traction without the aid of amplification. Yes, email marketing is an excellent way to increase the reach of your content, but it’ll only be able to reach people who are in your database of marketing. You can also reach new audiences via social media. If you share your content, your followers will also connect with their friends in the event that they find it helpful. They will then spread the word to their networks and increase your reach. In return, you will gain a lot of relevant traffic such as inbound links, brand recognition and social signals These are all used by search engines in determining content quality.
content amplification lifecycle
4) Brand Awareness and Signals
The brand’s identity and reputation can tell search engines a lot about the quality of your site and how much it should be trusted in its ranking algorithms. Apart from boosting the quality of your content social media can also help create brand awareness. Google refers to this as co-citation. These co-citations can be built via social media in order to increase Google’s trust and help with branded searches.
5) Social Indexing
Since the search engines index social media websites which means they show as search results. This enables your brand to appear in search results that include branded search queries , post285931 which is more than just your own website. It’s more than that. Individual tweets on Twitter were once indexed and shown in search results, too – enabling another way for your content to rank in search. It was only for a short time, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.