What does social media have to in relation to SEO? At MWI, we get this a lot from the current and potential clients. Although social media has been a growing channel for marketing over the last few years, many firms haven’t yet begun to take advantage of it. This is crucial to consider if you’re planning to invest in SEO. The creation and management of social media accounts is extremely crucial to support SEO efforts, though their benefits aren’t immediately obvious. Out of the numerous reasons why you should consider the use of social media in your overall strategy to be online Here are five reasons it’s important for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for a long years now. A social engagement is when people comment, like or share tweets on a piece of content. The more the number of social interactions that a piece content gets, the greater social signals you build to your site. These social signals are used by search engines to rank content. It’s a way to measure what content people find useful and what their algorithm determines to be of high quality. If something receives lots of social interaction the content can be identified.
2) Link Building
It’s long gone from the period when you could just solicit links from other websites. In the wake of Google’s Panda and Penguin algorithm SEOs have to create links in the old fashioned way and create content of high-quality that is link-worthy. How can you get your content to websites that are willing to link to your content, if they are thought to be “unnatural”? Social media is your answer. Social media lets you post your content and 28004 share it with appropriate audiences that are willing to link to it, in the event that it’s worth linking to. These people may also share your content with their networks which increases the power of your content.
3.) Amplification of content
You can write all the high quality content you want, but it won’t gain an enormous amount of attention without amplification. Marketing via email can be an excellent method of amplifying the content you create, but it won’t reach people in your list of marketing contacts. It is possible to reach new audiences through social media. If you post your content to your followers, they’ll be sure to share it with their own followings in the event that they find it helpful. Then those people will also share it with their friends which will increase the reach of your content. In addition, you’ll gain relevant traffic, inbound linking, social signals, and brand recognition These are used by search engines to determine content quality evaluation.
content amplification lifecycle
4) Brand Communication and Awareness
Search engines may use your brand’s name and reputation to determine the quality of your site and how reliable it ought to be for their ranking algorithms. Alongside boosting your content, social media also helps build brand awareness. This is what Google calls a co-citation. The creation of these co-citations via social media can help increase Google’s trust in your company website , and will also help by using branded search terms.
5.) Social Indexing
Since the search engines are able to index social media accounts, they are now showing on search results pages. This lets your company’s brand be listed in search results on brand-related queries, which aren’t restricted to your website. This is even better. Individual tweets from Twitter were initially indexed and included in search results as well which gave another means for your content to rank in the search results. It was temporary, however the deal was ended when Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.