What can social media provide in terms of SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is a rapidly expanding channel of marketing that many businesses have only begun taking advantage of in the past few years, however it’s vital to take advantage of it when you’re investing funds into SEO. Setting up and managing social media accounts is extremely important to assist in SEO efforts, though the benefits are not immediately apparent. Out of the numerous reasons why you should consider social media as a part of your online strategy Here are five reasons why it is essential for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for quite some period of time. A social engagement happens when people comment, like on, share or tweet about a piece of content. The more social interactions a piece of content has, the more social signals you can build for your website. Search engines measure these social signals and then use them as an indicator of quality when ranking content. It’s a way to determine the quality of content that people are able to use over what their algorithm decides is of high quality. A piece of content could be immediately indexed whenever it’s attracting a significant amount of engagement on social media.
2.) Link Building
Long gone are the days of soliciting websites to add links to yours. In the wake of Google’s Panda and تزويد مشتركين يوتيوب Penguin algorithms SEOs must do link building the traditional way – create high quality content which is relevant to linking. What is the best way to reach websites who are willing to link to your content, when asking them directly would be thought to be “unnatural”? Social media is the answer. Social media allows you to expose your content to appropriate audiences that are willing to link to it if it is worth linking to. People who be able to share your content with other people and boost your authority.
3.) Content Amplification
You could create any high quality content you want, but it won’t gain significant traction without the aid of amplification. Email marketing is an effective method to increase the reach of your the content you create, but it won’t reach those in your marketing list. Social media enables you to connect with new audiences through your content. When you share your content, the people who follow you will spread it to their networks when they are satisfied with the content. These people will then share it with their following which will increase the reach of your content. As a result, you get lots of relevant traffic and inbound links, as well as brand recognition and social signals All of which are used by search engines to determine the quality of content.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines will use your brand’s name and reputation to determine the quality of your site and how trustworthy it needs to be for their ranking algorithms. Alongside boosting your content social media also aids in build brand awareness. This is what Google refers to as co-citation. Building these co-citations using social media can help increase Google’s trust in your website , and will also help with search queries that are personalized.
5) Social Indexing
Search engines have been indexing social media profiles for a number of years now and this means that they appear on results pages for search engines. This lets your company’s brand appear in search results for brand-related queries, which aren’t restricted to your website. But it gets even better than that. Tweets that were individual from Twitter could be indexed and displayed in search results. This allowed your content to be more prominent in searches. However, it was only temporary it ended and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.