What do social media have to in relation to SEO? At MWI we hear this a lot from potential and current clients. Social media is a rapidly expanding channel of marketing that many companies have only just begun taking advantage of in the past few years, however it’s very important to leverage – especially if you’re investing efforts in search engine optimization. Creating and managing social media accounts is extremely important to assist in SEO efforts, though their benefits aren’t immediately apparent. From the myriad of reasons why you should consider the use of social media in your online strategy There are five main reasons it’s important for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. A social engagement is when people like, comment, share, or tweet about content. The more the number of social interactions that a piece content receives, the more social signals you can build for your site. These social signals are used by search engines to rank the content. This allows search engines to identify what content people consider to be most valuable and what algorithm they believe to be high-quality. If a piece of content has a high amount of social engagement it will be immediately indexable.
2.) Link Building
There are no more days of asking for websites to link to yours. Google’s Panda/Penguin algorithms have compelled SEOs to build links using the old method: make quality content that is relevant. How do you get in touch with websites that are willing to link to your site if asking them directly is thought to be an “unnatural” practice for building links? Social media can help. Social media lets you post your content and تزويد مشتركين يوتيوب (byte-on.org.au) share it with relevant audiences who may be willing to share it with others, when it’s worthy of linking to. These people will promote your content to others and boost your authority.
3) Amplification of content
It doesn’t matter how high-quality the content you publish, it will not achieve much success without amplification. Marketing via email can be a great way of amplifying content but it will only reach people in your list of marketing contacts. Social media can help you expand your reach with your content. If you publish your content to your followers, they will share it with their own followers when they find it useful. They will then share it with their following, further increasing your reach. Additionally, you will gain relevant traffic and inbound links as well as social signals and brand awareness and can be utilized by search engines for content quality evaluation.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines can use brand image and recognition to judge the quality of your site and how trustworthy it must be within their ranking algorithms. In addition to boosting your content, social media also helps to increase awareness of your brand. This is what Google calls a co-citation. Co-citations can be created via social media in order to increase Google’s trust and assist with branded searches.
5) Social Indexing
Search engines have been indexing social media accounts for a number of years now which means that they show up in search result pages. This allows your brand to appear in search results for brand-related queries, which aren’t limited to your company website. But it gets even better than that. Individual tweets from Twitter were at one time indexed and displayed in search results too – enabling another way to get your content noticed in search. It was temporary, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.