What does social media provide in terms of SEO? At MWI, we get many of these inquiries from potential and current clients. Social media is rapidly expanding marketing channel that many companies have only started making use of in the past few years, but it’s very important to leverage particularly if you’re investing resources in SEO. While the benefits of using social media may not be immediately apparent, they’re crucial for SEO help. Out of the numerous reasons to think about the use of social media in your online strategy, here are 5 reasons why it is essential for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing, 25810 and other search engines utilize online conversations in their ranking algorithms. When people share content via Twitter, Facebook or comment on the content they like that is known as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you can build for your website. Social signals are utilized by search engines to rank content. This is a method for search engines to know what content people consider to be most valuable and also what they consider to be as high-quality. If something has a high amount of social engagement it will be immediately identified.
2.) Link Building
Long gone are the days of soliciting websites to add links to yours. With the advent of Google’s Panda and Penguin algorithm SEOs have to create links in the old fashioned way to create quality content that is worthy of linking. But how do you reach websites willing to link to your site if asking them directly is thought to be an “unnatural” link building method? Social media is your answer. Social media enables you to expose your content to of relevant audiences that may be in a position to influence them to link to your content when it’s worthy of linking to. These people may also promote your content to their networks, further increasing the influence of your content.
3.) Content amplification
The quality of your content is, it won’t get much traction until you amplify it. Email marketing is an effective method to increase the reach of your content but it will only reach those in your list of marketing contacts. You can reach new audiences through social media. After you have shared your content, your following will also be able to share it with their followers if they find it useful. These people will then recommend your content to their followers, which will increase your reach. You’ll also get relevant traffic, inbound linking social signals, as well as brand awareness These can be used by search engines for content to determine the quality of your content.
content amplification lifecycle
4) Brand Awareness & Signals
Search engines will use your brand’s name and reputation to determine the quality of your site and how trustworthy it needs to be in their ranking algorithms. In addition to boosting your content, social media also helps build brand awareness. This is what Google calls co-citation. Co-citations can be created via social media in order to increase Google’s trust and assist with search results that are branded.
5.) Social Indexing
Search engines have been indexing social media profiles for a few years now, which means they now appear on the search results pages. This lets your brand be displayed on search results when you type in branded search queries , which is more than the site of your business. It’s even more effective. Individual tweets from Twitter could be indexed and were displayed in search results. This allowed your website to rank higher in the search results. This was just temporary for a few months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.