On October 27, 1994, the first on-line ad was posted. It was a banner advertisement added to a web web page. The website that posted the first ad was a precursor to as we speak’s tech site, Wired. And so began internet marketing. A banner commercial is a rectangular, graphic display that stretches the size of a website at the highest or bottom of the page.
PPC works on a bidding system by which you choose target keywords, then compete with other advertisers to put adverts within the search outcomes for those keywords. In case your bid is among the highest, you’ll earn placement above organic search results – and if somebody clicks, you’ll pay your bid amount.
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